Alton Towers 2025 Merchandise

Alton Towers is officially open for the 2025 season, and along with the thrilling rides and exciting new experiences, we’re also getting a sneak peek at the brand-new merchandise for this year! Whether you’re a collector or just looking for a fun souvenir, there's something for everyone.

For the pin badge enthusiasts, there’s a fresh collection to add to your lanyard, along with cozy socks, stylish shirts, and hoodies to keep you warm while you relive the magic of the park. And, of course, no trip to Alton Towers would be complete without a souvenir mug to remember your adventure.

But that’s not all! New for 2025, Alton Towers has introduced a range of merchandise for your furry friends. From dog collars and harnesses to stylish leashes, your pets can now join in on the fun too.

The standout piece of this year's collection? The Alton Bear merchandise! It’s the cutest and most huggable item you can pick up this season, making it a must-have for fans of all ages. Don’t miss out on these fantastic new items, available now at the park!