Alton Towers Forbidden Valley Sponsored by Monster Energy?

A new piece of theming has quietly made its way into Forbidden Valley, just down the pathway from Nemesis Reborn and Toxicator—and it’s got some serious energy. Literally.

A Monster Energy drink car, complete with branded vending machines, has been installed in the area. But this isn’t just a pop-up. The setup is surprisingly well integrated, featuring Phalanx-inspired details to help it blend into the surrounding lore. Think dystopian energy boost meets sci-fi military chic.

Most interestingly, the theming around the vending machines looks to be permanent. We're talking a custom Nemesis claw sign and groundwork that’s been dug in to make this a lasting part of the landscape.

So now the big question:

Is Forbidden Valley officially sponsored by Monster Energy?

There’s no formal announcement (yet), but it definitely feels like Phalanx has found a new energy source—and it comes in a black and green can.