Alton Towers: SmilerWorld Merchandise

SmilerWorld Merch celebrates one of Alton Towers Resort’s most iconic rides with a bold range of themed souvenirs and apparel that thrill-seekers will love. From Smiler-branded clothing and accessories to plush toys, mugs, keyrings and more, there’s something for every fan to take home as a memento of their visit. Whether you’re after a stylish T-shirt, a quirky souvenir for your collection, or something to show off your love for the world’s 14-loop rollercoaster, the SmilerWorld merchandise line lets you relive the ride long after you leave the park — available both in-park and through the official online shop.