Blackpool Pleasure Beach The Big One Rethemed as Park Switches to Coca-Cola

The iconic Pepsi Max Big One at Blackpool Pleasure Beach has undergone a refreshing update – and it’s not just the ride that’s been revamped. Following the park's recent switch in soft drinks from Pepsi to Coca-Cola, the legendary theming at the base of the ride's towering lift hill has been rethemed to reflect the change.

The giant soft drink cans that surround the track at the start of the ride – once emblazoned with the Pepsi Max logo – now feature a bold new Coca-Cola-inspired look. The reimagined design includes a striking new slogan: “The hypercoaster with attitude.”

While the name of the ride remains unchanged (for now), the makeover brings a new energy to one of the UK’s most iconic roller coasters, keeping it fresh for both nostalgic thrill-seekers and first-time riders.