Bluey - the loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo in the beloved Emmy® and BAFTA award-winning animated series of the same name - will be joining the line up at CBeebies Land, Alton Towers Resort, from Easter.
From Saturday, March 23rd, fans of the hit TV show, which broadcasts daily on CBeebies, will be able to meet the Bluey costume character each day in an area of the Staffordshire theme park dedicated to CBeebies, which will celebrate its 10th anniversary this year.
Bluey, created and written by Joe Brumm and produced by the multiple Emmy® Award-winning Ludo Studio for the Australian Broadcasting Corporation and BBC Studios Kids & Family, is the latest name to join the fun-packed line up in CBeebies Land that already includes popular CBeebies friends such as Hey Duggee, Iggle Piggle, Upsy Daisy, Bing and Flop, Ubercorn, Peter Rabbit and the Teletubbies.
In the hit TV series, Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways bringing her family and the whole neighbourhood into her world of fun. She also showcases the joyful simplicity that can be found in families turning everyday events like going to the shops or visiting the doctor into unique adventures, bringing to life how children learn and grow through play.
Since launching in Australia in 2018, Bluey has gained millions of fans around the world, ranks as the number 1 show on CBeebies in the UK and has been streamed over 450 million times since it launched on BBC iPlayer. It also holds as a top rating series in the U.S., Australia, the UK, France, Spain, Portugal, Germany and Italy.
Bianca Sammut, Divisional Director for Alton Towers Resort, said:
“As a fellow Australian, I am personally very excited to welcome Bluey to the Resort. I know this joy and excitement will be shared by so many families across the UK.
“The 2024 season will mark the 10th anniversary of CBeebies Land and Bluey’s arrival is one of many ways we are looking to make it memorable for young guests and their families.”
Natasha Spence, Head of Attractions – Live Events at BBC Studios, said: “Bluey has captured the hearts of children and adults alike all over the world and we are delighted that our much-loved brand is coming to CBeebies Land for guests to enjoy.”
To mark 10 years of CBeebies Land the Resort is also preparing to unveil brand-new and exciting additions for the 2024 season, which will be revealed in the coming weeks. It is set to include added live entertainment, activities and special guests across the celebration.
CBeebies Land opened in 2014 includes a host of attractions such as Hey Duggee Big Adventure Badge, Andy’s Adventures Dinosaur Dig, and JoJo & Gran Gran At Home, plus Go Jetters Vroomster Zoom ride, In the Night Garden Magical Boat Ride, Postman Pat Parcel Force, Something Special Sensory Garden and Octonauts Rollercoaster Adventure. In addition to a large range of rides, the Land also has indoor and outdoor play areas and a full programme of live entertainment. Nowhere else can fans of the UK’s most watched children’s channel meet so many of their favourite characters all in one place.
As well as CBeebies Land, the Resort is also home to the UK’s only CBeebies Land Hotel. Uniquely designed for families, the hotel has a range of fully themed rooms including Bing, Postman Pat, In The Night Garden, Octonauts and Something Special; bursting with music, stories, and adventures for little ones to enjoy, it also offer the chance for kids to meet some of their favourite CBeebies friends throughout the day and into the evening.
Bluey will be in CBeebies Land from Saturday, March 23rd. For more information visit www.altontowers.com/bluey/