Merlin Entertainments announces that LEGOLAND® Florida Resort will be expanding for the 2024 season with the exciting addition of two brand new attractions and experiences: SEA LIFE Florida, a new attraction, and a new LEGO® Ferrari Build and Race experience in the LEGOLAND Florida theme park.
Joining Merlin’s global group of over 50 SEA LIFE aquariums, visitors to this brand-new location will embark on a voyage of oceanic exploration completed by the attraction’s ultimate seascape, The Theme Park Under the Sea, and have the opportunity to discover a diverse range of marine life.
LEGOLAND Florida Resort will also see further investment with the addition of a new LEGO® Ferrari Build and Race experience, also set to open in Spring 2024. The expansion of Merlin’s global partnership with Ferrari builds on the company’s successful multi-territory collaboration with the IP, which includes the recently opened LEGO® Ferrari Build and Race at LEGOLAND® Resorts in Billund, Denmark; Windsor, UK and California, U.S..
The new experience puts guests in the driver’s seat to build, test and race their very own LEGO Ferrari with cutting-edge digital technology, taking guests’ creations from their imagination to the racetrack and inspiring a lifetime of creativity through the power of play.
This most recent collaboration with Ferrari is part of Merlin’s wider strategy of establishing IP partnerships to create branded entertainment destinations, with a strong portfolio of brands including the LEGO® Group, Sony Pictures Entertainment, HASBRO’s Peppa Pig and Cadbury.
The new Ferrari-themed experience will join more than 50 rides, shows and themed attractions at the 150-acre theme park, all inspired by popular LEGO® brands and characters. The Resort also houses a Water Park open all year round, as well as three uniquely themed on-site accommodations.
