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Hex Behind The Scenes

Alton Towers

Nestled in the heart of Alton Towers Resort in Staffordshire, England, lies one of the park’s most enigmatic attractions: Hex. This Vekoma Madhouse ride, which debuted in 2000, is renowned for its innovative design and immersive storytelling. Here’s a peek behind the scenes at the magic that makes Hex a standout experience.


Hex is a product of a collaboration between Vekoma, the renowned Dutch ride manufacturer, and the creative minds at Alton Towers. Unlike typical rides, Hex is classified as a "Madhouse," a genre known for its disorienting effects. The concept draws inspiration from the legend of the Chained Oak, a local folktale about a cursed oak tree, which sets the stage for an eerie adventure.


The ride's design revolves around creating an illusion of weightlessness and rotation. This is achieved using a combination of advanced engineering and theatrical effects. The centerpiece of Hex is its impressive, 40-foot-tall circular room that appears to rotate and tilt, creating the sensation of floating or spinning while riders remain stationary.