Pleasure Beach Resort Unveils Aviktas

Pleasure Beach Resort in Blackpool has set the thrill-seeking world abuzz by announcing the name of its much-anticipated new ride – Aviktas – which promises to be the tallest of its kind in the UK.

Originally teased as Project 2026 earlier this year, the £8.72 million attraction has remained shrouded in mystery—until now. While full details remain tightly under wraps, what is known is already turning heads: Aviktas is set to tower at 138 feet, a height nearly double that of any similar ride in the country.

Aviktas is a Gyro Swing, a giant pendulum-style ride that spins as it swings riders high into the air. With 40 outward-facing seats and legs dangling free, guests will experience the thrill of flying during each 120-degree swing.

“This is a ride like nothing we’ve ever created before,” said Amanda Thompson OBE, CEO of Pleasure Beach Resort. “While we’re keeping the full experience under wraps for now, I can promise it will be truly extraordinary.”

The ride's name, coined by the resort’s own creative team, has sparked curiosity among fans who are now eagerly speculating on what the theming and narrative behind "Aviktas" might entail. A dedicated section on the Pleasure Beach website has been launched for fans to follow updates as they’re gradually released in the lead-up to the 2026 opening.