Saturday 19th January 2013
Theme parks are beginning to promote their 2013 attractions, but Alton Towers has jumped ahead, launching their campaign in mid-January—earlier than ever.
Skipping traditional TV ads, the resort went bold by spray-painting the Cheshire Cat’s smile on sheep and projecting it around the park during summer and Scarefest. The new ride, set to open on March 16, 2013, is expected to be another world first.
Alton Towers also projected the symbol in London, including Covent Garden and Waterloo Station. We’ll share close-ups of the posters popping up across the UK as soon as we find them.
http://www.dailymail.co.uk/news/article-2264281/Just-grin-baaaa-Mysterious-smiley-face-symbol-sparks-internet-debate-appearing-hundreds-sheep-country.html
Skipping traditional TV ads, the resort went bold by spray-painting the Cheshire Cat’s smile on sheep and projecting it around the park during summer and Scarefest. The new ride, set to open on March 16, 2013, is expected to be another world first.
Alton Towers also projected the symbol in London, including Covent Garden and Waterloo Station. We’ll share close-ups of the posters popping up across the UK as soon as we find them.
http://www.dailymail.co.uk/news/article-2264281/Just-grin-baaaa-Mysterious-smiley-face-symbol-sparks-internet-debate-appearing-hundreds-sheep-country.html
Friday 11th January 2013
SW7 at Alton Towers is due to open in a few months time and were now on the count down with only 63 days left until opening. Today we rang up the resort and asked about our hotel stay along with the status of construction and they told us the following:
"We're aiming for SW7 to open on time but keep checking for website for anymore details closer to the time. If your booking a stay and it doesn't open on time you can move the date of your hotel stay by ringing up"
"We're aiming for SW7 to open on time but keep checking for website for anymore details closer to the time. If your booking a stay and it doesn't open on time you can move the date of your hotel stay by ringing up"
Monday 24th December 2012
Updates on SW7 Alton Towers brand new ride for 2013 have been very slow and started to grind to a halt now. However in a change of path Alton Towers sent an email out to everyone on the press list saying “Its coming” attached to the email was a photo of the track starting to be erected. The name for the ride is currently unknown by may be reveled over the christmas time or in the new year, we will keep you updated on SW7 when the news becomes official.
Friday 2nd November 2012
Work on the rides foundations have continued this week, with more metal rebar added to the floor of the pit. If you look closely at the images you should be able to make out in the floor of the hit there are now square holes ready for the supports of the ride to slot in. Meanwhile sections of the ride track have arrived in the car parks around the park.
Wednesday 24th October 2012
More parts of the pit have had the metal beams / retention walls added to it and the floor of the pit is currently having foundations poured. Meanwhile in other sections of the construction site, metal rebar is currently being added in preparation for foundations to be poured very soon.
