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Elmer's Flying Jumbos Ride

Chessington World Of Adventures
Thursday 2nd January 2020

The relocation of the Flying Jumbos has been a mystery for the past few months at Chessington World of Adventures. However, in a leaked post on the internet, the retheme of the flying jumbos has been confirmed to be themed around the popular kid's book Elmer published by Penguin Books. 


Andersen Press has unveiled ambitious marketing and PR plans for David McKee’s Elmer in 2020, building on the incredible successes of Elmer’s 30th anniversary in 2019.


The headline activity will be a partnership with Chessington World of Adventures Resort, on the creation of Elmer’s Flying Jumbos – the first-ever Elmer themed ride. Due to open in spring 2020 as part of a four-year partnership, more details about how the Surrey Resort will be bringing the patchwork elephant to life are set to be announced in the New Year.


”We’re delighted to be bringing to life another children’s book here at the Resort and introduce the first-ever Elmer themed ride,” said Joanna Teasdale, marketing director at Chessington World of Adventures Resort. “Elmer is a natural fit for us here at ‘Britain’s Wildest Adventure’ and we can’t wait to see families enjoy the patchwork elephant’s story in a brand new way.”


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